“The Prepaid” Service On Sales
If you have adjusted the monitoring system of requirement of the client in your goods I think that for you it will not be difficult to carry out the analysis of monthly requirements of the client, and a probability that having carried out the given analysis of requirements of the client and its mutual relations with the trading company you can see that to 80 % of clients monthly do almost identical orders (it is naturally necessary to consider the amendment on seasonal prevalence, peaks and recessions of consumption for your group of the goods).
It follows from this that it is possible not only to optimize system of planning of your assortment, a warehouse, financial planning, but also to create system of additional optimization of work with the client having entered such service as “the prepaid” service. It is the remarkable tool which is used by mobile operators on the market of services of mobile communication, suits first of all almost any sales of sphere В2В, and sales in sphere В2С if control of loyalty of each end user by means of any programs of loyalty (discount programs, bonus programs is conducted).
The system of the “prepaid” service on sales optimizes a part of a financial stream of receipts from planned sales and service services and will provide the maximum loyalty of the client at least for the period of consumption of services already prepaid by it. This program will give to the client additional price privileges. The given special prices and discounts on system of the “prepaid” goods and service will be provided only for a small amount of the clients, the given program of the “prepaid” service irrespective of their turns. The work system on “the prepaid” service can occur thus:
The client pays the certain sum into the account of the company and gradually chooses its services by the goods and other company services (the list of services participating in system of the prepaid service should be defined separately) but for effective functioning of the given program it is necessary to define that additional discounts on the scheme operate before the termination of the sum of the advance payment brought by the client. Since this system can be applied as to clients with any for the company is necessary to understand that speed of an expenditure of “advance payment” these various categories of clients is cardinally various. Therefore it would be desirable to offer two variants of the organization of the prepaid service is unlimited a minimum, i.e.
The advance payment can be granted at a rate of any sum though 100 grivnas (the conditional sum) but if it doesn’t suffice discounts don’t operate, but at the given system the client is not limited with “bottom” in this scheme I suggest to allow the minimum additional discount since the given system for us isn’t predicted. And the second variant where there is accurately specified minimum of an advance payment, for example, for clients with small consumer ability – 1000 grivnas, for corporate clients – 10 000 grivnas. At work under this scheme – the client receives the maximum discounts for services. When the client working under the given scheme on the account still has 20 % of an advance payment and less it starts to receive messages on system of operative informing that it is necessary for him to fill up the account.
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