Seven Reasons Why People Don’t Buy Your Goods And Services
The first reason. The advertizing text located on pages of the commercial project doesn’t involve the potential client and doesn’t open the offer essences, all benefits from acquisition of its goods or service. The list of advantages, concerning other similar goods or services isn’t described accurately and particularly. The advertizing text has no headings therefore the potential client simply looks through the advertizing text and for ever leaves a site of the given commercial project.
The second reason. The owner of the commercial project allows the visitor to leave the site simply so, without a subscription to a free electronic course or post mailing. It doesn’t apply absolutely any efforts that in the future to transform the given visitor into the potential client. It has enough of that only 2-3 persons from 100 visitors (it at best will make purchase of its goods or service).
The third reason. It is not clearly who is the owner of the commercial project. In most cases it is the anonymous author. The person without a name, without a surname, without the physical address, but the person who has the electronic address.
The fourth reason. The commercial project has some methods of payment, not always convenient to the potential buyer. On a site payment can be accepted only through electronic payment systems of the Internet or only by a bank remittance. Without having possibility to pay for the goods or service by way convenient to it the potential buyer simply refuses services of the given site.
The fifth reason. The commercial project is located on a free hosting. It is certainly the big nonsense from the owner of a site but it is valid! The head of the commercial project considers that for business dealing in the Internet it is enough to arrange the site on a free hosting.
The sixth reason. The commercial project doesn’t involve target audience. As a rule, counters of such projects read off scale and sales aren’t present. The project receives no-purpose visitors using every possible systems of active promotion. All like is good. Visitors are and sales aren’t present! In order the commercial project makes profit it is necessary to direct on its pages only the target traffic.
The seventh reason. The owner of a site doesn’t spend constant testing of the advertizing text of the goods or service. It doesn’t change its description, headings, doesn’t carry out the analysis of conversion of each of variants of the advertizing text. It uses only one variant of the advertizing text written initially and waits for the maximum profit on sale of own goods or service.
Here these are seven reasons why people don’t buy the goods or services in the Internet on separately taken site of the commercial project. But not all is so bad in this business. Having eliminated the given reasons it is possible to return profitableness to any commercial project in the Internet.
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