Seven Advices From Skilled Internet Dealers
1. The success of business depends on right choice of the goods. One of ways of search of a niche is loan idea in the west. In order to have offline experience with those goods in which you are going to trade in online: specificity of Internet trade to master frequently is easier than to understand with articles of fishing hooks or the sizes of bras. And communications with suppliers are important.
2. If with a view of economy you have decided to rent a ready program platform, be convinced that in the rented decision there are quickly and lost-free ways to export a database of the goods and a picture (your content), and also client base. The software made someone inevitably should be finished. Be ready to that sooner or later it is necessary to think of working out of own software. If to do the big company, it is necessary to create a cursor: any business is unique. The sum of investments of servers and working out of a program platform is nearby €500 000.
3. Remember design and usability — the general convenience of the user interface, logicality and simplicity in an arrangement of elements of management. There should be a clear, friendly site on which even the pensioner whom yesterday has presented the computer would feel himself comfortably.
4. The Internet trade is not trade in the goods but in service. The goods are only a service part. According to research of online trade in the list of competitive advantages of Internet shops the low prices only are on the seventh place. Most of all users as it was found out appreciate economy of time, home delivery, possibility to avoid vanity of traditional shops, a round-the-clock mode and possibility to find the goods which anywhere isn’t present more.
5. Don’t put the big money in external shape of the first shop. If it is your first shop you immediately won’t understand that it is really necessary for you and than you won’t use. Often Internet shops which have worked year and hardly more change design and a platform since for a year have understood what should be their shop.
6. Suggest your buyers a maximum of ways to pay back the goods. Besides cash which remains the most popular method of payment (59 % of buyers of Internet shops prefer them), it can be ecash: WebMoney, Yandex. Money. But remember: transforming virtual money in real it is necessary to pay the small commission. For the goods sent by mail often practises cash on delivery. It is possible to use services of the companies serving card payments on the Internet (ChronoPay, CyberPlat, Assist). They raise the commission for each transaction at the rate from 0,8 % to 3 %. It is possible to use payment by means of sending on specified number of sms: at the subscriber money from the account is automatically written off. Such variant is more preferable to dealers of virtual books or audiofiles.
It is possible to conclude the contract with the companies serving all kinds set forth above of payments. The main rule: offer ways and conditions which can interest your clients and which aren’t for you unprofitable. Thus all should be simple, quickly and well as much as possible.
7. Do not be fond of crediting of your counterparts: achieve discounts and delays of payments. Remember that paying the supplier 100 % of cost of the goods you lose the circulating assets which presence for many beginning businessmen is critical. Constantly analyze sales and commodity stocks. In Internet trade a margin is frequently small. Small at first sight operational problems lead to that the shop becomes at once unprofitable. Collect statistics of sales and do large investments on its basis.
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