Measures To Augment Internet Sales Free Of Charge
There are two basic themes to increase your online sales, either you get more traffic onto your site, or you get those visitors on your web site to buy more. So, what can you do for each of these?
Increasing site traffic
1) Search engine optimise your web site
Perhaps easier said than done, but merely a little work on a few low competition keywords might see a lot more visitors arriving on your web site.
2) Article marketing
Write articles about your product and distribute them through article sites. A successful article can end up sending you a couple of visitors per day directly to your site, unquestionably for free!
3) Guest posting to attract traffic
Similar to article marketing, but regularly requires a unique submission per web site that you post to. But you simply submit several high quality writing to a few high visitors websites and a few of their readers should hopefully come your way.
4) Partake in social media promotion
Entice new traffic your way through running Facebook and Twitter and other social media tools. Keep people informed round latest developments and new products and get involved in conversations with customers and impending customers.
5) Off line promotion
From promotional gifts to leaflets and bumper stickers, even merely business cards left on car windows. There are stacks of ways to attract more people to your web site!
Increasing sales to visitors on your site
1) Be certain that your website allows the products to be found easily
This is a big problem with many sites – the navigation is too difficult for prospective buyers to find what they want. Do they realise that the item they want falls under a certain category? Could you implement a search feature, or guide visitors more clearly to the products they want? This does not mean giving a load of choices, just clear choices.
2) Offer alternatives to products
If the product the reader is looking at isn’t correct, what could they buy instead? Either manually add alternatives or you might have an automated system that compares what items traffic have looked at against what they eventually bought.
3) Offer add on products
If someone adds a product to their basket, is there anything else that they may also like? Again, either an automatic allocation or you could manually add products to offer. Such as offer batteries with electronic toys.
4) Be clear about your products and pricing
There is nothing worse than getting to a checkout just to discover that there is a huge amount of postage and tax to pay that increases the cost. Such tricks can quite often lead to abandoned baskets so be sure that these are mentioned early on, preferably showing prices with tax on consumer goods.
5) Offer discounts
Increase the amount that people are buying through offering free postage, or an offer for discounts on multiple products. Your visitor may merely want one, but with 10% off when they buy two, that might merely convince them.
Written by Keith Lunt, who offers a web design Merseyside service. For more useful ideas around good web design call into the weblog.
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