List Marketing Technologies.
In this article I would like to talk about some technologies of e-mail marketing.
The first of them is the independent creation of a specialized database manually. In my opinion, it is the most effective, but at the same time a time-consuming way of gathering the necessary information. Despite the complexity, this process can be greatly facilitated by conducting the search not of address, but mailing lists or newsgroups. They usually focus on a specific issue, therefore, it is not difficult to find discussion groups, subscribers who might be interested in the products proposed by company, services, or disseminate information. Before you carry a marketing campaign, it’s best for some time just to participate in discussions, express your opinion and recommendations. This will help create a reputation as a “qualified person” in a certain area. Then you can overstep directly to advertising. It should be noted that even if the advertisement in discussion groups will not bring quick returns, the company name, at least, will be remembered, but it may bear fruits in future.
Once the name of the organizer of the company has become quite famous among the subscribers of the discussion group, you might think about creating your own mailing, information in which will already be moderated directly by the organizer. With the right approach, it allows you to create the best quality base of potential clients of the firm.
This method has its drawbacks: time-consuming; not very high return in the first stage.
Development of the text of advertising message. You must always remember about the different perceptions of communications in online and offline.
I can give a simple example from my own experience: as part of the advertising company I tested two major versions of e-mail message.
The first version was short, decorated enough brightly (HTML, which uses two kinds of beautiful fonts). It focuses on concepts such as FREE, etc.
The second version was in 2.5 times longer. It was written in the format of plain text, the text began with a traditional greeting and end with phrases like yours sincerely, etc. The idea was that the promotional offer was formalized as usual serious letter from colleagues or from a friend.
Once it was sent several thousand letters, I spent roughly effectiveness analysis of both versions. Conclusion is quite interesting – the second version was better than the the first in about 20 times.
The reason for this gap is a totally different perception of the messages by e-mail, compared with offline advertising products. Attitude of many Internet users to e-mail has been largely shaped by a wave of spam that has befallen them a few years ago. It has developed a kind of allergic to bright short message of advertising nature. Therefore, if such a message sent by a stranger enters the mailbox, most people simply delete it automatically, even if it might contain useful information for them. In turn, many people, at least in part read traditionally decorated letter before sending it to the trash. Therefore, the chances of getting a positive response are greatly increased.
Today many people lose the regular job and start internet business. But, as any type of business, Internet business also needs marketing and client base. One of the widespread ways of online marketing is email lists. So before you start, you must know what email list marketing is and how to make money with it. Go to this www.listbuildingincomeplan.com site where there is much useful info on build email lists subject.
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