Is It Necessary To Buy And Sell Online?
At the moment various kinds of Internet sales including network shops endure the period of extensive development in the Eastern Europe. By estimates of consulting agencies, the next 5 years in the Eastern Europe the share of sales through the Internet in the market of electronics and the accompanying goods will rise about present 1 % to 15-30 %.
It is not surprising that Internet marketing is under steadfast attention of wholesale and retail distributors and manufacturers. In working out of similar network resources are put considerable material means, and their recoupment doesn’t cause special doubts. Web agencies assert that development by this perspective (as shows experiment of the western companies) business branches is braked by exclusively low penetration of Internet technologies to the remote place. In small cities and villages in the Eastern Europe, Ukraine and Russia very few quantity of people use Internet means and the basic consumers are by tradition in big cities. Fortunately, this situation changes for the better – the Internet becomes almost a unique window in the world: news and valuable information are scooped from the Internet, small purchases of books, gifts and other inexpensive things also is carried out with the help of Internet.
Set of the companies were pulled in virtual space and have successfully located there. Development in the Eastern Europe is promoted by following moments: 1/Low expenses on creation and support of virtual shop: more often the similar shop is a usual wholesale base with virtual office. Such state of affairs considerably cuts expenses on the personnel, premise employment, etc. 2/Prompt increase in number of users the Internet connected with increase in the general well-being of consumers, and also accelerations of penetration of technologies; 3/Development of electronic payment systems, such as Paypal, E-gold, Яndex, WebMoney (to Russia and the CIS).
The main turning point for opening of virtual shop is the increase in number of consumers which prefer to shop in a mode online. But there are also serious barriers: 1/Usually, the virtual shop causes in the buyer less trust than usual and while very little potential buyers are ready to pay purchase before delivery. And payment of the goods upon reception is a high risk for the seller. 2/Because of high cost of post delivery the price for the buyer living, for example, in other country can be in 1,5-2 times above than for inhabitants of the country of the seller. As a rule, the majority of real-life virtual shops are limited to sale in one region.
Nevertheless, in a network already there is a set of shops and the services focused on sale of the printing equipment. In a general view structure of electronic shop can be divided on four components: the web-server (the site by means of which the visitor receives the information on the goods, can familiarize with their characteristics and the price, and also methods of payment and deliveries), service of processing of arriving orders and payments, post service, service of information and technical support.
The special success at the companies selling on the Internet was received by the concept of a virtual supermarket – visitors are offered to pass on virtual numbers where production of various assortment is laid out. The shops trading in various kinds of electronics (computers, mobile phones and so forth) and the accompanying goods including expendable materials for office equipment, such as toners and cartridges use great popularity.
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