Integration Of Virus Marketing With Tools Of Direct Marketing
Virus marketing is a way of distribution of the advertizing message by their transfer from the person to the person. Traditional advertizing experiences difficulties with trust of audience and an ancient and elementary way of communications. We will consider what is the virus marketing and what is not and how to receive powerful advertizing weapons of mass destruction with the help of integration of virus marketing and direct-marketing tools.
Type 1. “To advise to the friend”
The most widespread way of use on the Internet of a principle of force of a word are forms “Tell to friends” or “Recommend to the friend” which can be met on popular sites. Degree of use of the given method of virus marketing varies depending on site subjects.
The given method “force of a word” has received the greatest distribution on entertaining sites where the given method is used practically everywhere. On the big sites with the considerable information maintenance is used much often.
Use of such method of virus marketing in many respects depends on type of the information maintenance of a recommended site and on group of visitors. Nevertheless, this way can be applied quickly and without special material inputs and its efficiency can be raised by means of the organization of competitions or draws of prizes. From the technical point of view the kind form “Recommend to the friend” is created by means of scripts which take place directly on a site or by means of the third parties – providers of Internet services.
Type 2. “Transfer further”
When we receive the appendix to the letter which contains a ridiculous picture or fascinating Flash-game usually we send it to friends. And they, in turn send it further to the friends.
This avalanche effect of virus marketing can create such powerful channel of distribution that in some hours hundreds people will be involved in it and all begins with one original letter. You can use this method of virus marketing having created small game in Macromedia Flash and having dispatched it to mailing addresses from your directory. Include the address of your site in a plot of game and invite people to visit it. Also place on your site this game for downloading. If you want to trace statistics and to learn degree of prevalence of game you can always use Google or Yandex. Presentations in PowerPoint, ridiculous photoselection, or small useful utilities can be other carriers of such virus marketing.
In order that virus marketing of type “transfer further” will be successful it is necessary to create something that people would want to share with associates.
What method of virus marketing should be used?
Use that method which supplements the maintenance of yours the site Internet. If you are engaged in design of original mugs try to create Flash game in which visitors can design an individual mug from different components. Be courageous, inventive and original.
Any web site deserves to receive web traffic. Discover how many site owners are building targeted visitors now – this is part of IM strategy for successful Internet marketers shown on this increase web site traffic site.
And once you have good traffic – then “making money with adsense” questions become very easy.
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