Factors For Achievement Of Success Of Electronic Business Projects
There is a standard opinion that Internet changes all. Recent research of Gartner Group has shown that the successful enterprises are well adapted for the major conditions necessary for conducting of electronic business. To the enterprises which want to develop electronic business, using power Internet for productivity increase, it is necessary to estimate the readiness concerning following factors:
- Readiness of the enterprise for “compression” business – processes.
- Teamwork with a considerable quantity of partners.
- Speed of reaction to inquiries of clients.
- Individual service.
- Flexibility in the approach to business.
“Compression” business – processes
Efficiency of reaction to inquiries of the buyer defines efficiency of electronic business. The virtual markets, electronic catalogs and systems of the auctions, and also search services in Internet create the open environment in which time between the order and performance is estimated in seconds or minutes. The successful enterprises of electronic business aspire to get rid of superfluous procedures at realization of on-line business – from a chain of deliveries to a chain of financial interactions for creation profitable Web – project. Often the accent becomes not on a series consecutive interactions but on parallel dialogue which allows the enterprise to fulfill orders in “real time”.
Recommendations: the enterprises should get rid of all superfluous processes and not bringing profit between the order and its performance.
Electronic business should be able to support a complex of relations which are beyond simple orders and calculations. Interactions of the companies occur dynamically and there is a new form of teamwork for the certain period.
The electronic market gives conditions to create optimum consumer decisions. The growing competition worldwide forces the enterprises to unite to work more effectively.
The enterprises should create structure of new “dynamical” partner mutual relations with the trading companies; to define partner communications, and to develop the scheme of operative work with these partners.
Business in Internet is a business in the real time working 24 hours a day seven days in a week. As the consumer should press only the button to receive any product or service from other supplier the enterprise should work quickly. In electronic business the company should understand and estimate the positions in competitive struggle. Consumers, buyers and partners want to receive immediately answers to the questions in a mode “online”.
To the enterprises doing electronic business is necessary to use databases in which the information influencing interaction of consumers or buyers is put to accelerate processes of interaction with the client. Internal processes on the scale of the enterprise, the maintenances directed on standardization and a context of these databases are with that end in view developed, functions of divisions for improvement of management by mutual relations with clients are redefined.
The enterprises should develop the technical architecture supporting business in real time. This architecture should support the whole spectrum of interactions, beginning from employees, buyers to trading community and the market, and also to provide integration of components of system: databases, business processes, information filling web – sites etc.
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