Electronic Trade
Strangely enough but the main problems in operation of any sites including E-commerce shops arise not at a development stage but at an operation phase. Do you know what does the use of the Internet mean for people? – They want to get access quickly to actual and the complete information. We conducted researches and have obtained the following data: absence within 2 months conducts update of the information to lowering of attendance of a site on 40 %; the bad navigation on a site leads to that from a site leaves from 15 to 40 % of the visitors who have not received the necessary information; absence of the complete information about the goods, conditions about firm reduce an amount of arriving orders in 1,5-3 times depending on a type of the goods. That is the effective content management system which is necessary for effective sites (that is the content).
Dynamics and statics
Sites can be divided into 2 types in relation to content management – static and dynamic.
The first type implies site creation on static pages of format HTML which are imposed on the computer of the manager of a site and then are transferred on the server. Advantages: good portability, rather low price of development. Limitation of sites constructed on such technology are: at first – heavy expenses on site maintenance if frequent update is necessary – after all the trained employee for this purpose is required; secondly – problems with site structure, after all when on a site a considerable quantity of pages is allocated and they are updated it is necessary to track an urgency of links to them.
The second type implies dynamic creation of a site by means of the special software named CMS (Content Management System – content management system) or “engine” (it is not necessary to confuse “engine” and CMS. You won’t find accurate classification of “engines”, there can be the small program simply uniting of some parts of one page in one or the program of adding and an output of messages of a forum). In this case imposition of pages is produced by the program, by means of the same program links and the menu are formed. CMS editor doesn’t demand vocational education.
Besides, modern CMS allow a site to exchange the data with office accounting warehouse programs, for this reason cost of support of sites with CMS is much less than static sites, and speed of update of the information on a site can be reduced by 2-3 minutes. All aforesaid is advantage of dynamic sites, lacks on comparing with the development price are static big in 1,5-3 times. CMS differ from each other functionality, technical characteristics and simplicity of control.
Payment system
Recently more and more E-commerce shops get payment systems. Annually the turn of such systems grows on 40-70 % that gives good perspectives for any E-commerce shops. The choice of payment system depends on site target audience (geography, the solvency, accessible types of payments) and desirable functionality. The majority of payment systems allows not only to pay but also to inform the software of the E-commerce shop that the order has been paid. It allows to obtain in real time the data about the paid orders, to automate procedure of operation with clients and to expand region of presence of firm. Communication with accounting and warehouse programs allows to make records in the book of economic operations, to update the information in a warehouse or to write out the request for order execution.
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