Electronic Commerce By Eyes Of Buyers
To be a success in Internet business it is necessary to study potential clients, their waiting, fear and possibility. Researches show what are in the lead among fears:
• swindle with credit cards;
• spam – importunate advertizing mailings on an e-mail, name and address sale; the Internet buyer to distributors of the goods;
• intrusions into private life;
• a deceit on delivery the goods;
• theft of the personal information.
The reason of a choice of the goods is more often:
• convenience;
• time saving;
• discounts.
Among difficulties, buyers mark:
• difficulties in driving under web sites;
• difficulties in reviewing of the goods in the Network;
• difficulties in design of the order/payment of the goods;
• a restricted choice of the goods.
And personal negative experience concerns more often:
• sales of a name and the address to distributors of the goods;
• roguish usage of credit cards;
• shortages of commodity stores in which result the order isn’t fulfilled in time;
• intrusions into private life;
• data acquisition about the person of the buyer and his marital status in the databases accumulated by the companies of electronic trade;
• a deceit (the paid goods aren’t delivered, the delivered goods don’t correspond to its representation on the Internet).
Experts select six various categories on-line buyers – fans to bargain, fans “to be on communication”, inhabitants, committers of a principle of simplification of life, fans of productive leisure and fans of “walks” on the Internet.
Fans to bargain make to 8 % of “on-line population”. The title speaks for itself – they permanently search where to buy more cheaply. It is extremely necessary for them to feel a society part. According to research more than half of all who something buys in on-line concern this category.
Fans “on communication are less inclined to buy in on-line preferring to participate instead in such actions as chat or mailing of congratulations. It is new type in the world on-line and it unites of 36 % of users. By results of research, to the companies having steady off-line business, it is recommended to pay special attention on this category because this group as new buyers prefers already familiar to them on off-line marks.
Inhabitants and fans of productive leisure use the Internet for the sake of the information containing in it. Inhabitants normally visit sites of financial reviews and news, and fans of productive leisure prefer sports and entertaining sites. These two categories create the big traffic. The task in this case is reduced transforming the traffic into sales.
Committers of a principle of simplification of life draw attention of businessmen as they conclude almost half of all on-line purchase and sale transactions. Their main desire is to buy immediately from the Internet. “Directly from hand to hand” – here is the motto for operation with this category. For buyers from this category possibility is important, first of all, using on-line shop, to save time.
Fans of “walks” on the Internet make only 8 % of users but they view in 4 times of more web pages than all other users, and on their share 32 % of the total time led in on-line are necessary. They are attracted with sites which are permanently finished and updated.
Because of a similar variety it is recommended to focus efforts in respect of marketing on one-two categories, differently there is a risk to be sprayed and not to achieve positive result
Any site needs to get internet marketing. Find out how lots of site owners are receiving web traffic now – this is part of IM strategy for successful site owners shown on this website traffic site.
And once you have nice targeted traffic – then “increase web traffic” questions become very easy.
P.P.S. Right now we are living in the world where info makes life easier. That is why if you are properly armed with the information in your topic you can rest assured that you will always find the solution to any bad situation. So, please make sure to track this site on a regular basis or – the least time consuming way of doing it – sign up to its RSS. Thus you will have your hand on the pulse of the freshest informational updates here. Blogging can be helpful, you just need to know how to use them.
