Electronic Business
What do we know about electronic business? Is the corporate site already electronic business? And Internet shop? Try to make inquiry in search engines and you learn much about the centers of electronic business, but to find the information on the most electronic business will appear not too simply. The majority of web developers are still limited to sample decisions: the representation site, the catalog, electronic shop etc. But whether that is enough to construct effective decisions for electronic business?
First of all, let’s look – on who can be directed electronic business. Today classification according to which the Internet decision can be focused is known on business dealing with consumers (B2C), with employees in the company (B2E), with the other companies (B2B), on transactions between the companies and the state organizations (B2A/B2G) and on business between clients (C2C). Theoretically exists as well category C2A for maintenance of transactions between consumers and the state. Further electronic business also can be classified on such categories as: internal system business, corporate communications and interaction, electronic commerce.
Electronic commerce, as a rule, is presented by decisions of type Internet shop, control systems of logistics, online marketing and other. It can be oriented both on consumers (B2C) and on the other companies (B2B). In the first case three base models are allocated: the model based on advertizing, the model based on community and model, based on compensations. Now in decisions the international standards UN/EDIFACT are actively applied to electronic commerce allowing to provide the goods, unification of their nomenclature, synchronization of databases and other.
For maintenance of interaction within the limits of space of electronic business of the company such technologies as a vocal telephony, vocal mail, Email, web conferences and the content-focused Internet decisions are used.
Internal system business are based on appendices of type CRM (management of interaction with clients), ERP (planning of resources of the enterprise), EDM (electronic document circulation), HRM (human resource management). It becomes traditional in electronic business as well control systems of knowledge (Knowledge Management), training systems (e-Learning).
As you can see, we hardly probable can speak about high-grade electronic business when the company has only one-two Internet decisions, “torn off” from corporate information system.
First of all, the Internet starts to be considered as a uniform platform. It is something like the global operating system, which appendix is web sites. Here essentially that access to any appendices of this universal platform is carried out by uniform principles, through the web browser. And, for users of this platform is absolutely not important on what hardware maintenance work and where platform appendices are geographically placed.
Thus, we see that information field of electronic business of the company also is represented in the form of a platform including as the appendices of electronic commerce and system of interaction and the appendix of internal business systems.
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