Dangerous Errors In The Remote Trade Capable To Destroy Internet Shop Sale
Do you have an operating Internet shop? Look at it with the eyes of the client and you will understand why suddenly he has left though was ready to open the purse and to pay off for the goods.
1. An unfriendly error message: when the program of your site requests the data for payment or delivery or automatically generates the account, something can go not so. The error message shouldn’t sound not clearly, it should explain in details to the client why there was a failure and what is necessary to undertake further. Take the client “for a hand”, calm, spend, apologize (the client isn’t guilty that your technics is overloaded), assure the client that his money is in safe place.
Create to the client sensation that financial operations with your shop are safe.
2. Login and the password. We will begin that the majority of users hate to log in. And if during time of logging system on your site failures the client can receive the message that the password or login are erroneous. The control question does not always rescues. But there should be a possibility to pay the goods as the visitor, without login.
Give a choice to the client where it is possible.
3. An uncontested kind of payment. You suggest the client to pay by means of Webmoney, and it is a purse only on Yandex. Money. The client will be disappointed and will leave. Establish various possible methods of payment of your services or the goods. Offer alternative – let the client to choose.
Give a choice, instead of force.
6. Unnecessary preventions. Directly ahead of the order the friendly notice emerges what twice to click on an option to send the order is not necessary as it will turn out that the order will pass twice. If such window emerges on your site, it means you have so-called imposed responsibility, that is, a serious problem in usability of a site.
Eliminate a problem instead of create inconveniences.
7. Type messages “This page contains unsafe elements”. You are familiar with Internet Explorer? Such messages appear if “the safe” page contains such elements as images or JavaScript. Basically it is comprehensible, but not in cash desk. You have control over your purse and suddenly messages come that in your business “there are unsafe elements”. Do you still want to open your purse?
Eliminate a problem instead of frighten off visitors.
8. Only one method of payment. Certainly, at the first contact clients behave carefully. An advance payment or cash on delivery are the most widespread methods of payment but they are long. Why not to choose “fast” systems of payment, such, as Webmoney or Yandex. Money? It doesn’t contradict mentality of the buyer if he trusts.
Give a choice instead of force.
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