Concept Of A Corporate Site
Main objectives of a corporate site:
1) To give to users timely and trustworthy information about company activity. And to be an authoritative source of the information on it.
2) To create certain image (directly depends on good design). The site should be thought over in every respect and to represent the company only from the good parties.
3) To provide support of given services and to promote growth of popularity among Internet users.
4) To receive feedback from the clients using the company.
5) To carry out not only representation, but also commercial functions – to show and offer to sale production or services.
It would be possible to divide the site purposes on commercial and not commercial. But, in my opinion, in a case with a corporate site it is difficult to spend a clear boundary between these two spheres of activity. For example, in the course of site promotion it is possible to invite any audience or only the target. It would seem that advantage can be from users coming on a site who under no circumstances won’t claim for services or company production? Many portals with a heap of various services frequently pursue the similar aims. Search portals, for example, earn on placing of advertizing (including). Naturally it doesn’t mean that it is necessary to do so – without it it is possible to manage easily, for example, if to use on advertizing and site promotion serious financial investments.
The site can pursue commercial objectives, not directly and directly. In case of statement of commercial problems the role of the tool of sales of production or given company services should incur a part of sections of a site. As the indicator of efficiency of this tool can serve the reference of potential clients through a site behind services or company production, and, certainly, the profit got from them. But this chain depends on qualitative work of managers in of a-line.
In order the site purposes would be realized, a number of art and functional features is necessary. I will try to describe some of them:
The art
1) The logo and a sign (or an emblem) should be made up to the mark. There should not be a thought that it is made for five minutes by the person of nothing understanding in this area. At a good logo the design of a site even has possibility to be “Spartan”.
2) At use on main and other pages of an illustrative image should be conformity to a theme of section and not high volume of files of a picture. It would be desirable that illustrations and all registration had style unity.
3) Graphic objects shouldn’t force out the basic information for limits of the first window at the screen permission 800х600. I mean a page part by the first window accessible to a look without necessity of scrolling.
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