Comparison Of Profitability Of RSS And Email Marketing.
RSS. What is this technology? Yes, in general, everything is simple. You can through special programs or services receive messages from RSS-channels that you subscribe in a special way.
RSS is vaguely reminiscent of email. It looks like this – you visit a site, you can see icon of RSS tape (usually orange). Next, you copy the link with this icon into the clipboard, and then move on to the program to read RSS tape or to special services such as Google Reader. You insert a link of the tape from the buffer in the special field and thus now you can directly extract the news from this channel in your RSS-reader.
In fact it is very convenient! But do you know what the problem with RSS is? The problem is that the most people do not use RSS for some impenetrable reasons. Particularly novices do not like RSS!
I see the statistics of the subscriptions to my RSS tape, I see the statistics of the subscriptions to other RSS tape of my colleagues and I see smaller indicators than a subscription to the usual mailing list via email.
What are the causes? It is simple too:
First, it is purely psychological cause. It is much clearer for people what an electronic mailbox is and how to use it, because they have long been receiving regular mail to their real offline mailbox. Here is working the force of mental habit.
Secondly, despite the fact that new technologies appear – most people do not study them, or study in the least even when it is absolutely necessary. And e-mail has already such gained reputation that the vast majority of newcomers to the Internet start with the fact that at first they create a free email account.
Thirdly, RSS have many disadvantages. First this is the lack of opportunities to make your personalized message (it is not possible to use subscriber’s data in text of the messages), and this reduces the degree of confidence. Further, this is the inability to easily operate with subscribers to your tapes, to see statistics there, to do mailing only according to the part of the subscription list; you cannot automatically create a series of messages and a lot of other shortcomings in comparison with email-marketing.
But RSS has one major advantage over email-marketing – 100% deliverability of messages to the subscriber. And always!
Unfortunately, email-marketing can boast only 98% – 99,2% deliverability of messages at best.
It happened precisely because of spam, which made everybody defend against intrusive advertising that clutters mailboxes through the installation of special anti-spam filters. These filters reduced deliverability.
But if you look at the health the advantages and disadvantages of RSS with respect to the confidential email-marketing, the amount of benefits of email-marketing over RSS and other methods of communication on the Internet -is evident!
Email-Marketing continues to be the simplest, most affordable and target exact way of communication between the source (business) and a huge number of receivers (target audience).
Clever email-Marketing continues to have so mad commercial advantage and efficiency that today no self-respecting online business can do without his mailing list. It continues to justify itself in hundreds of times and continues to bring big profits.
Today lots of people quit the regular job and start online business. But, as any type of business, Internet business also needs marketing and client base. One of the widespread ways of online marketing is email lists. So before you start, you should know what email list marketing is and how to make money with it. Visit this email list marketing site which offers much useful info on building mailing list subject.
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