4 Rules Of Competent Mailing.
Rule number 1. The recipient of your mailing has only one way to be on your list of email-addresses – solely on his good will! He must personally subscribe to your mailing and, importantly, confirm the subscription by himself. You may not subscribe a person to your mailing- he can do it only by himself! You can enter his data in your mailing list only if he requested you personally and clearly to subscribe him on specific mailing list about which you told him in advance. But he is obliged to confirm his subscription only by his own!
Rule number 2. Subscription today is indeed legal only if the email-address got in the list of subscribers to your list through the subscription form or through email-address list, either through registration with the parallel subscription. To understand what is what – explain each case in more detail:
• Subscription Form – is a special html-code with fields in which the future subscriber must enter your email and other data to begin the subscription process. This html code is typically generated by mailing services, programs or scripts for mailings. Then you put this code to your web site or other Internet sites for a set of subscribers;
• Email-address of the mailing is an electronic mailbox; any email automatically starts the subscription process of reverse email-address. For example, smart email-answering machine or email conference is the most vivid examples of the subscription via e-mail box;
• Registration with the parallel subscription is usually a form of registration as a user of your site and additionally at the bottom of the form there may be checkbox, which automatically subscribes registering person on your mailing. Only then it should be noted that with such a subscription the checkbox should never be selected in advance and it must be clearly written the name list + description of what it is.
Rule number 3. You create and release mailing list in the first place not for yourself but for future subscribers, so the information in the mailing should be focused not on your selfish needs, but primarily on the needs of your subscribers in high-quality advice, in useful and free information on the topic of the mailing. Of course, you should not forget about yourself, starting from the scope of their interests, abilities and creativity, but all this must be sharpened by solving real problems and needs of subscribers to your list. Only in this way you will be appreciated and trusted.
Rule number 4. Mailing list – is not an advertising of products and services. Yes, advertising may appear there and, of course, the mailing list is a place for advertising and mutually beneficial exchange … But to send naked advertising to your subscribers – is the shortest way to lose them quickly and cause a wave of discontent. A few people subscribes to advertising today. People are tired of ads, so give them a 80% efficiency and free material and not more than 20% of advertising (unobtrusive and well done).
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