3 Main Mistakes Made At Creation Of The Information Goods
The Internet is a well (and frequently and a cemetery) information.
On the one hand, people by the nature aspire to share it, with another –receive it addressing to the Network as to the easiest and fast method of completion of a deficit of knowledge.
Who doesn’t remember the sensations from the first attempts to discover the necessary information on the Internet! – the head goes around swelling from impossibility to contain all read and to single out particles of the necessary and really valuable information being displaced in a point from consciousness of own “inferiority” – after all how many people know all (really all invent?).
Such naivety is quickly replaced by irritation. How many garbage in the Network! Sites copying each other, the sea and climbing on the screen of the monitor of confused resources when it is necessary unique – sensible.
Here such clients, in the core, also get to Internet businessmen – tired from eternal struggle against poor-quality materials and at the same time spoiled by an abundance of the free information weaned to trouble themselves with thoughtful reading and the more serious analysis. It is easier to them “to beat a window” than to understand the tangled material.
Therefore, if we want to save and increase greatly the list of the clients we should (and are obliged!) to care of them.
What factors which are most irritating and frightening off clients from operation with our remarkable goods?
1. An abundance of “water” with which we dilute our information goods.
Superfluous reasonings, long phrases, many superfluous “weed” words climb from us against our will.
The text can be rather spread and figurative, but only every IMAGE used by you should carry specification sharpening the main thought.
Try to preserve heads of the clients, to spare nervous system and to notify their desires.
As a sponge use the good evident image accompanying your readers in the course of operation with your goods.
2. An unsharp formulation of the thoughts.
Foggy presentation, not clear or generalized expression of the purposes and course tasks.
Many materials create dim model as they are not in a state to give one principal, accurate and clear fact to which it is necessary to anchor all remaining in minds of users.
What to do?
To create the reticulated materials.
To select the main thing.
To separate the main thing from the insignificant.
To observe sense of proportion.
3. Absence of additional reference points in the form of splitting of the text and selection of a specification.
Accurately contoured model is added in a brain at the reader from set of particles of the information. Each additional element of design helps our client to understand a material even better.
Similar the Internet sets new style of written speech – a certain synthesis of speech, business and oral genres.
Help to select the Main thing, to place accents. After all in our arsenal (I mean a printing word) there are no so customary tools of dialogue as intonation, a mimicry and gestures.
What it is possible to make here?
Use for gain of value told gaps instead of pauses.
Selecting fonts instead of intonation.
Underline an information structure by means of style of formatting, an exact marking of the text, a color score of fonts and background.
WE SUM UP:
For simplification of perception of the information new to a customer it is necessary to its creators:
To have accurate idea about prospective result and to manage to inform this IMAGE of the PURPOSE to the client.
Rigidly to structure a submitted material. To create the uniform exterior style underlining an inner pattern.
To Illustrate correlations in such structure by means of visualization (circuits, pictures, etc.) accompanying the reader during all operating time with your material.
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