Building an internet business is the dream of many people. In the quest to find the secrets of building an online empire, internet marketing becomes an intimidating subject to most people. The internet is filled with myths and fables on “How To Get Rich On The Internet”. In fact, I just recently watched a late night infomercial from a company where they will give you a cookie cutter website where you can sell products from and just watch all the thousands of dollars per month that will roll because with a website you have an automated salesman 24 hours a day, 7 days a week!

Well, that part is true, however, what they don’t tell you is that the internet could be better classified as a website junkyard where millions of sites simply float in the abyss of internet darkness never to be found.

What most people do not realize is that it takes skill and knowledge to make money on the internet. What to do, how to do it, where to go to do it in order to be successful online. Most people have no idea and end up getting sucked up into the hype of internet marketing or how to make money on the internet.

I remember years ago when I first started selling on eBay, I could barely turn on a computer. Today, I am working with top clients as well as on my own sites and understand how to get top rankings across an entire market for several keyterms as well as develop a long term internet business. I was able to do this because I have invested hours upon hours in learning and in top training to know what to do, how to do it and where to do it at.

Does this mean if you do not know what, where or how that you cannot be successful with internet marketing?

Absolutely NOT! I started with eBay and then moved to the online marketing world selling various products, building my opt in list and doing other things that prove lucrative. I would suggest you do the same so as not to solely rely on eBay.

But how do you do this, if you have no understanding of internet marketing?

First, the most important thing you need to understand is you want to build a business!

If you are trying the get rich quick schemes, trying to plan and scheme ways to make money, please read carefully what I’m going to say… You will invest your time and efforts into going OUT OF BUSINESS! You WILL FAIL!

Why?

When you focus on short term strategies, plan and scheme, you build nothing! You will always be trying to find new ways to make money because you will never make any money that way and if by chance you become the exception and not the rule, you will still be trying to figure it out later because you won’t have anything long term that you can rely on for income. You’ll continually be going back to the drawing board over and over. Instead if you plan on building a long term viable business, then you need to think:

• Long Term
• You must center your focus on people!

Life revolves around people and relationships. These are people are customers and without this focus, your business will DIE!

Instead of trying to figure out the latest gadgets, internet marketing secrets, and other short term strategies that will cause you to run like a hamster on a hamster wheel spinning in circles until you finally give up from being burnt out, you want to focus building a business around people.

With the explosion of social media and social networking and the way the internet is changing, “non-human” driven tactics are failing on a massive scale!

Every brick and mortar business services people and it is no different on the web. Just because someone is communicating to you is somewhere else on the other end of the country or planet somewhere, doesn’t mean they are not real. Humans are who pay you for what you offer to them for your goods or services. The internet is simply a tool and a means to reach your target market as you build a long term and long lasting business!

If you want to quit your day job, no matter if you start selling on eBay or building an internet business, you must evaluate how you relate to people. These are your customers.

How are you providing value through your product or service to them?

If you want to get out of your day job, then you want to get your value proposition now!

Most internet marketers who don’t understand this are always busy with traffic tactics, link building, old school SEO tactics, spammy blog commenting, and so forth. Most of their effort is spent on tactics designed to gain revenue as fast as possible.

The problem is these tactics are not focused on the people who would BUY their products or services.

Here is a brief list of internet marketing tactics that DO NOT focus on people and require a CONSTANT reinvestment of time, money and optimistic energy.

• Traffic exchange systems
• Link building to increase search rankings
• Mass email (spam) marketing (not to be confused with quality opt-in email lists)
• Systems that use a loophole in other systems
• Any black / grey hat strategy

Black hat strategies never focus on people. If you never focus on people, you’re in a short term business. People have money and the goal of business is to get people to give YOU their hard earned money, then you WILL NEED to provide value to people! If you do, they will share their money with you in return for that value!

The problem in the Internet marketing industry and those trying to start an internet business is many folks think they need to learn the tactics and the right buttons to push.

In reality, the fundamentals of how business is built online is completely misunderstood. Building a business online is no different than building a business offline. Stop “looking” for information in the internet marketing sector. Instead, start looking for information about engaging the people in your market to build a long-term business.

Would you rather spend your next 5 years “sticking and moving”, chasing your tail, rebuilding and spinning your wheels just to maintain or spend the next 5 years developing a community of loyal customers and followers that will buy from you for the rest of your life?

Do you want to work for limited results or do you want to build a retirement plan? Which 5 years is a better investment of your mind share and time?

Learn more about Turning Your Business Into A Market Dominator!

Here’s to your success!

Chad Maslak
Author: "THE "ULTIMATE" INSIDERS SURPLUS, LIQUIDATION & WHOLESALE BUYING TO RESELL FOR MEGA PROFITS GUIDE"

If you’re sitting on the fence and have not yet picked up your copy…

I would strongly suggest to do so now!

Learn from my mistakes and learn how NOT to be burnt! Plus, discover How and Where to buy and how to actually profit!

Otherwise known as Surplus 2 Profits!